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PROJECT BRIEF

This form is designed to provide you with the means of describing the project to us. In the sections below please outline the objectives, audience, and assumptions for the project and any details that you think will help the creative process going forward.

Project and Contact Details

Project Name: *

Client Name: *

Client Email: *

Client Phone:

Client Address: *

Company: *

Date:

Client Chat ID (Skype,MSN,etc.):

City, Country: *

About the Project

Project Summary: Provide a short summary that describes the core user value of this project. If the value of the project is primarily a business one, then mention that, too.

Goals: Use this section to list the business objectives or goals for the website (for example, to increase membership, to promote content, to increase sales or improve search engine ranking).

About your Audience and Competitors

Audience: Use this section to describe the types of audiences who will visit the web site. Include any information that you have about the audience (business sector, demographics, etc.).

User Benefits: Use this section to list the benefits that you hope your web site's users to experience.

Competitors: Use this section to list your competitors, what they do/how they are doing it, what you like/dislike about their web sites and how we can use this information to benefit your site.

Web site Design and Content

Design: Use this section to describe design examples or considerations for the web site. This can also include: the type of layout, photographs and colors. As well, please provide any reference sites, citing elements you like.

Content: Use this section to list the primary area of content/sections that will be included in the web site (for example, about the company, news, products, etc.) This can be in an outline form, specifying the pages/sub-pages. If you have a site map, please include this with the brief.

Web site Technologies

Technolgies: Mark the respective technologies you want your site to utilize. If you do not know, you can leave these blank and comment below.

HTML	ASP	Joomla
XHTML	FLASH	osCommerce
DHTML	AJAX	Magento
XML	JavaScript	MySQL
CSS	Dupal	WordPress

Comments: Describe these in the comment field at the end of
this page. This can describe a technology (e.g. a Flash animation)
or general comments.

Web site Functionality

Web site Functionality: For each item listed below that you want your
site to feature, please provide a brief description of what you are
looking for.

Banners:

Content Management:

SEO (What keywords you want to optimize):

Log-In/User Accounts:

Multimedia Library (photos, audio, video):

E-Commerce/Shop:

Database Integration (with your internal systems)/Content Upload:

Multi-Language web site (please specify the languages):

Inquiry/Contact, Email a Friend, RSS, Newsletter
(includes registration form), Forum:

More Functionality

Other Functionalities/Comments: Please provide any other comments
regarding your site's functionality and a brief explanation.

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WEB CONSULTING	SERVICES	PRODUCTS	INTERACTIVE MARKETING

Sitemaps for Search Engine Optimization (SEO) A Benchmark Strategy to Search Engine Marketing (SEM) AdWords Targeting and Tracking Tips Optimizing your AdWords ROI with Google Analytics Intelligent Advertising for Small Businesses Five Tips for Writing Effective Web Headlines Five Questions To Ask of Your Site Search Data Segmenting Your Visitors Design Your Website for Increased ROI Five Objectives of Website Copy Website Optimizer Overview Website Optimizer Helpful Hints Time on page as a conversion goal Experimenting with dynamic content Tracking all movement past the landing page Context and Actionability in Web Analytics Non Ecommerce Sites, Beyond Averages Bounce Rate, The Simply Powerful Metric Website Optimizer Testing Strategies	Email Marketing Web Design SEO Service, Submission Search Engine Optimization (SEO) Pay Per Click (PPC) Google Analytics Google Sitemaps Iphone Development Facebook Development Web 2.0 Programming Web Outsourcing Payment Methods Streaming Solutions Look and Feel Search Engine Marketing (SEM)	eCommerce Extranet Web Design Technologies Administrative Systems Intranets Administrable Websites CRM (Customer Relationship Management) Online Surveys Dynamic Consulting System	Media planning Ad Serving Ad in Websites Branding Sponsored Results Contextual Advertising Network Rich Media Hot Sites Internet Branding

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PROJECT BRIEF

Project and Contact Details

About the Project

About your Audience and Competitors

Web site Design and Content

Web site Technologies

Web site Functionality

More Functionality

WEB CONSULTING

SERVICES

PRODUCTS

INTERACTIVE MARKETING