Web 2.0
Web 2.0 is a concept that is reshaping what the Internet has to offer. This exciting technology features innovative new methods that enable increased functionality of the web through improved and integrated sharing, collaboration, and communication. You may think of Web 2.0 as changing the way in which the web is used.
How Does Web 2.0 Work?
Through improved web codes and techniques, like Rich Internet Applications (RIAs) such as AJAX, Adobe Flash, Java, web developers have been able to enhance the marketable competence of the internet. RIAs allow developers to streamline processes to improve efficiency and create responsive, dynamic web-based applications.
However, this technology alone does not make Web 2.0 work. Popular sites like Amazon.com, Facebook, MySpace, eBay, Wikipedia and YouTube all rely on active use and contribution. Without people contributing information to Wikipedia (a popular online encyclopedia) for example, it would be an empty and meaningless site. Technology makes Web 2.0, but people make it matter.
What can Web 2.0 Do For You?
To illustrate this we'll use a scenario involving a site created by Dimnet called Sobol Viajes (Sobol Vacations):
1. A customer finds Sobol Viajes through an advertisement placed in internet searches made by their target audience.
2. The customer has some questions and communicates with one of your customer service representatives through a chat or voice program available on your site.
3. Because your customer service was so helpful, that customer buys a product, writes a product review, and mentions your site in their blog.
4. Through creating an account the user provides information about themselves which can be used in future marketing efforts.
Web 2.0 technology was used in each step of the Sobol Viajes example. The advanced features of Web 2.0 not only allow individuals to benefit from improved user experience and information, but are especially relevant for today’s successful businesses. To be competitive and flexible businesses need conducive feedback and information sharing, increased customer satisfaction, and lighter-weight models through collaboration and streamlined efficiency. Web 2.0 makes it possible and Dimnet can make it work for you.
Check out our online profile or contact us through the form below to find out how Diment can grow your online business through Web 2.0 technology.
